I've received information from Defra about its 'responsibility deal' with the junk mail industry. It's a matter of principle for the Direct Marketing Association that opting out continues to be off-putting.

There's a new sticker in the shop! It should stop any type of unsolicited, unaddressed mail, including charity bags.

The first episode of That's Britain tried to tackle the nuisance that is junk mail. It was a decent attempt.

Royal Mail will soon start leaving parcels that can't be delivered to your neighbours. People who don't get on with their neighbours can opt out by putting a sticker on their door. Perhaps we could also have a No Royal Junk Mail sticker?

Just in case you didn't know: Various Data Solutions is a scam.

The Direct Marketing Association has started advertising the existence of its opt-out for unaddressed junk mail again. Perhaps it's because the junk mail lobby has committed itself to raising the 'awareness' of the scheme to 30% by the end of 2014.

The latest deal between Defra and the junk mail industry is a compromise. Opting out will become easier – but the opt-outs themselves will remain ineffective.

We're going to get a brand new opt-out scheme in the UK! It looks like the new scheme merge three existing junk mail opt-outs.

Of course you already return all your junk mail to the sender. But did you realise there's a link with the 'occupy' movement?

The Telegraph joins the junk mail debate.