The Yellow Pages still exists. It's 2015, but still books are being dumped on doorsteps all over the country. Worse, it seems everybody has lost interest in Yell Hibu and the colossal waste the company keeps producing.

The latest edition of the Canadian Yellow Pages has a notice on the cover telling people how they can cancel the delivery of the book.

Kirk, Yell's corporate responsibility woodland minibeast, has died in suspicious circumstances.

For the first time ever, the Yellow Pages mentioned the existence of Yell's opt-out scheme for the directory.

It's becoming easier for our friends in the USA to cancel the Yellow Pages. In San Francisco they're even talking about an opt-in scheme.

Is the Yellow Pages finally on the way out?

A trial in Belgium has learned that hardly anyone will order a copy of the Yellow Pages when the directory isn't delivered door-to-door. Perhaps we could do a similar trial in the UK?

Yell has been renamed 'Hibu'. Meanwhile, the Office of Fair Trading has concluded that the Yellow Pages directory no longer has a monopoly on 'classified directory advertising'.

Yell has announced it made a loss of £1.4bn in 2011/12 and no longer want to be called Yell. If its shareholders agree Yell will soon become Hibu; a name reflecting such things as diversity, connections and conversation.

Yell has recognised 'online' is the future. The company will set up an 'eMarketplace', and in a couple of years time 75% of its revenue will come from digital services. Investors are not yet convinced.