A marketing guru has claimed that unaddressed junk mail has a response rate of 7%. Time for a bit more junk busting…

Royal Mail is still making a profit. Last year, the company delivered less addressed mail but this decline was more than compensated for by an increase in parcel volumes. Unaddressed mail volumes are also on the up.

The Direct Marketing Association has conceded that it can't substantiate its claim that unsolicited mail generates over £25 billion of postal sales per year. The lobby group now thinks junk mail is worth millions to the UK economy.

Royal Mail is making a healthy profit again. Thanks to higher stamp prices and an increase in parcel deliveries the company earned £144m in the six months to September 2012. Junk mail volumes have increased only slightly.

Yell has been renamed 'Hibu'. Meanwhile, the Office of Fair Trading has concluded that the Yellow Pages directory no longer has a monopoly on 'classified directory advertising'.

The Direct Marketing Association has made another attempt to quantify how much direct marketing contributes to the UK economy. The lobby group got more than what it bargained for.

Figures released by the Direct Marketing Association show that the junk mail industry has met its recycling targets. Opt-out schemes for unaddressed junk mail remain unpopular.

Research by the All Party Group on Junk Mail shows that MPs are critical of the junk mail industry's efforts to 'go green'. The group believes the research shows MPs need to be educated.

We are getting less leaflets through the door, according to the Direct Marketing Association. In 2008 'only' 9 billion pieces of unaddressed mail were distributed in the UK.

Research suggests that more than three in four people tick opt-out boxes to prevent junk mail. The Direct Marketing Association has urged marketeers not to 'cold mail' people.