Permalink Submitted by Junk Buster on 11th December 2015.
They are holding out for the online version as long as possible, because every opt-out is less profits for RM…
That's at the heart of the issue, although you won't hear Royal Mail say anything along those lines. The company's official line is that they want people who aren't interested in unsolicited, unaddressed mail to opt out (from both an economic and environmental perspective it doesn't make sense to deliver adverts to people who are going to be offended by such literature).
In practice Royal Mail is trying to discourage people from opting out. If they were serious about reducing waste and improving the targeting of leaflets they would be working with other distributors and the Direct Marketing Association to introduce a single opt-out regime for all unaddressed mail (and perhaps they'd even welcome suggestions from the public!). Instead, we're having a private company running a private opt-out scheme, alongside two other opt-out regimes for unaddressed mail (the Your Choice Preference Service and anti-junk mail signs). It's all about making stopping junk mail ineffective and difficult to understand, in the hope that people will just shut up and put up with rubbish being pushed through the door.
That's at the heart of the issue, although you won't hear Royal Mail say anything along those lines. The company's official line is that they want people who aren't interested in unsolicited, unaddressed mail to opt out (from both an economic and environmental perspective it doesn't make sense to deliver adverts to people who are going to be offended by such literature).
In practice Royal Mail is trying to discourage people from opting out. If they were serious about reducing waste and improving the targeting of leaflets they would be working with other distributors and the Direct Marketing Association to introduce a single opt-out regime for all unaddressed mail (and perhaps they'd even welcome suggestions from the public!). Instead, we're having a private company running a private opt-out scheme, alongside two other opt-out regimes for unaddressed mail (the Your Choice Preference Service and anti-junk mail signs). It's all about making stopping junk mail ineffective and difficult to understand, in the hope that people will just shut up and put up with rubbish being pushed through the door.