The Times is today writing about the Door-Drop Preference Service. The fiasco is Defra's fault, according to the Direct Marketing Association.

Virgin Media has started keeping an internal 'do not mail' list for addressed 'To the Occupier' junk mail and promises to produce less leaflets.

DEFRA has responded to my latest freedom of information request about the Door-Drop Preference Service. They claim they've had hardly any correspondence with the junk mail industry about the scheme.