# Responsibility Deal
## Annual Report to DEFRA from the DMA 2013

1. Annual report herewith. 2011 Suppression Report attached, a summary of
   the findings can be found on page five of the report, 2012 report is being
   completed now and will be forwarded in the new year. 2013 report will be
   complete by April 2014.

2. Barriers to higher recycling rates. DEFRA

3. Launch of an improved single opt-out service for unaddressed mail. As none
   of the other industries had agreed to participate in an opt-out scheme it
   was agreed that the proposed scheme by the DMA would have negligible effect
   and negatively impact DMA members so would be postponed.

4. Launch of an updated Industry Standard for the sustainable production
   and distribution of direct marketing materials.

   > "The DMA and Royal Mail have been engaged in extensive consultations 
   > regarding the creation of an updated industry standard to replace 
   > PAS 2020 with CRS 2020.
   >
   > Some of the issues under consideration have included:
   >
   >  * The creation of a simplified environmental standard that incentivises 
   >    the direct marketing industry to adopt those production and 
   >    distribution practices that have the greatest impact on waste 
   >    prevention and carbon reduction
   >
   >  * The update of the standard to reflect current environmental best 
   >    practice and capabilities - this has included consultation with Wrap.
   >
   >  * The design of a private standard that is available to all Advertisers
   >    at no cost.
   >
   >  * The design of a standard which focuses on auditing the capabilities of
   >    suppliers in producing mailings to the standard
   >
   >  * The implications for Royal Mail of aligning its sustainable products
   >    to the new standard. This has included consideration of moving away 
   >    from a multi-tier standard to a single standard and the implications 
   >    for the pricing / discount structure of its Sustainable and Responsible 
   >    Mail products. It has also needed to evaluate how the proposed new 
   >    standard would fit with its product and group environmental strategy.
   >
   >  * The creation of a standard that reflects the different needs and
   >    requirements of DMA, Royal Mail Retail, Royal Mail Wholesale and 
   >    Downstream Access Providers.
   >
   > Most of these deliberations have now been completed. Once completed, a joint
   > working group will be established to launch the standard in summer 2014."

5. Guidance to consumers and local authorities about how to opt-out of
   receiving unwanted DM materials. Ongoing, including newspaper articles TV,
   one appearance and many local, throughout the UK, radio programs.

6. Development of a carbon calculator for the direct marketing industry.

There are a number of carbon calculators in use in the Industry. Once CRS2020
is launched one of these will be chosen to be the DMA's measurement. Given
that the Royal Mail has one and been instrumental in the development of
CRS2020 it is likely that their calculator will be used.

7. Discussions with other parts of industry that are delivering unaddressed
printed material to householders. DEFRA.

December 2013