From:        [DELETED] (DEFRA)
Sent:        03 August 2012 15:17
To:          Mike Lordan (DMA)
Subject:     RE: Direct Mail Responsibility Deal - update on negotiations
             with magazine and newspaper sectors

Hi Mike

Quick update on the outoome of the meeting with the PPA earlier the week.

They presented their initial proposed actions to include within a new deal,
many of which are similar to commitments in the deal on direct mail. On
the possibility of opt-out they confessed that they weren't sure where
to begin or what was technically possible. I offered to send them over the
Royal Mail's research which aimed to position consumer attitudes on door
drops against other delivery channels (e.g. magazines) as this should help
convince them of the need for action here - can you confirm whether or
not I can share this report?

I also think it would be worthwhile offering a meeting between them
and [DELETED] (I seem to recall that his business supplies inserts to
magazines?) to discuss ideas of what might be possible for their sector -
what do you think?

[DELETED]

Kind Regards

[DELETED]