Tick boxes
Diary of a junk mail campaigner
A master-class for aspiring marketeers who want to make sure that everybody opts in to receiving adverts.
Junk Mail company Opt-4 gives advice on how to make sure plebs don't opt out of marketing.
Dr Junk Buster
I made a foolish mistake; I renewed my network railcard without ticking the 3 boxes to prevent: 1) Railcard information and offers; 2) Train company offers; 3) Third party offers of goods and services. How, please, can I rectify my mistake? I believe I am on the Mailing Preference register, but am not sure (how can I check this?).
Guide to stamping out junk mail
Whenever you give your name and address to a potential junk mailer, for instance when you buy a product or make a donation to a charity, always search the small print for marketing tick boxes. And, be prepared for the trick box.
News
Research suggests that more than three in four people tick opt-out boxes to prevent junk mail. The Direct Marketing Association has urged marketeers not to 'cold mail' people.