The Door-Drop Preferences hasn't been killed off – it has merely been kicked into the long grass. It seems the responsibility deal between the government and the junk mail industry might have suffered the same fate.

I was on Radio 4's You and Yours this afternoon to talk about the Door-Drop Preference Service.

The Times is today writing about the Door-Drop Preference Service. The fiasco is Defra's fault, according to the Direct Marketing Association.

DEFRA has responded to my latest freedom of information request about the Door-Drop Preference Service. They claim they've had hardly any correspondence with the junk mail industry about the scheme.

DEFRA has confirmed that the Door-Drop Preference Service was scrapped some time in 2014.

The Daily Mail phoned to ask for a quote about an increase in the amount of unaddressed mail distributed by the Royal Mail. I'm hoping they'll instead be reporting on the mystery surrounding the Door-Drop Preference Service.

On 1 November 2011 the Environment Secretary talked about the Door-Drop Preference Service on 5 Live. Here's a transcript…

I'm still trying to get DEFRA to tell the public when the Door-Drop Preference Service will finally be launched. Meanwhile, I've stumbled upon a response from DEFRA to a Freedom of Information request which suggests the opt-out website might be just around the corner.

I've received information from Defra about its 'responsibility deal' with the junk mail industry. It's a matter of principle for the Direct Marketing Association that opting out continues to be off-putting.

The latest deal between Defra and the junk mail industry is a compromise. Opting out will become easier – but the opt-outs themselves will remain ineffective.