Stop Junk Mail has today introduced an improved version of its 'Junk Buster' widget. Junk Buster V2 should prevent further attempts by the Direct Marketing Assocation to block the service.

Government may not impose strict environmental legislation on the junk mail industry if it gets behind PAS 2020, a new environmental code for junk mail.

The Direct Marketing Association today launches a new environmental standard for junk mail. Although PAS 2020 is a voluntary code only the association urges junk mailers to adhere to the standard.

Marketeers have reacted with anger at the possibility of a new environmental standard for direct mail. The Direct Marketing Association has reiterated its support for PAS 2020.

The Direct Marketing Association has endorsed proposals for stricter standards for direct mail. 'PAS 2020' will be a voluntary industry code, but the lobby group anticipates a high take up.

Joan Ruddock, Minister for Climate Change, Biodiversity and Waste, has warned the direct marketing industry that a 'junk mail opt-in' is still on Government's agenda.

Defra, the Department for Environment, Food and Rural Affairs, has urged the direct marketing industry to advertise the Mailing Preference Service on all direct mail.

The Direct Marketing Association has urged marketers to consider the industry's impact on the environment and to address concerns that the industry is producing too much waste.

The Direct Marketing Association has said that Government's new waste strategy is bad for the direct marketing industry, consumers and Royal Mail.