I've received information from Defra about its 'responsibility deal' with the junk mail industry. It's a matter of principle for the Direct Marketing Association that opting out continues to be off-putting.

The Direct Marketing Association has started advertising the existence of its opt-out for unaddressed junk mail again. Perhaps it's because the junk mail lobby has committed itself to raising the 'awareness' of the scheme to 30% by the end of 2014.

The Direct Marketing Association has been short-listed for a crisis management award by one of its friends.

The Direct Marketing Association has removed all information about the Your Choice Preference Service from its website. They've also hidden the page about the opt-out scheme on the website of the Mailing Preference Service. It seems that the dummy opt-out scheme still exists though…

The Direct Marketing Association is trying to become less stuffy and more open, friendly and welcoming. They've also removed information about opting out, the members directory and the code of practice from its website.

In response to Panorama's 'Why Hate Junk Mail?' programme the Direct Marketing Association has produced a propaganda fact sheet. Time for some myth busting…

The Direct Marketing Association has been telling porkies again. This time they lied about the effectiveness of the Mailing Preference Service.

The Direct Marketing Association's nonsense about saving paper by making it difficult to opt out has been mentioned in the Observer.

The Direct Marketing Association has conducted a survey that shows that junk mail is good for the environment. People who think otherwise need to be re-educated.

The Direct Marketing Association has killed off its junk mail propaganda webshite.