Diary of a junk mail campaigner
The Door-Drop Preferences hasn't been killed off – it has merely been kicked into the long grass. It seems the responsibility deal between the government and the junk mail industry might have suffered the same fate.
DEFRA has responded to my latest freedom of information request about the Door-Drop Preference Service. They claim they've had hardly any correspondence with the junk mail industry about the scheme.
DEFRA has confirmed that the Door-Drop Preference Service was scrapped some time in 2014.
On 1 November 2011 the Environment Secretary talked about the Door-Drop Preference Service on 5 Live. Here's a transcript…
I'm still trying to get DEFRA to tell the public when the Door-Drop Preference Service will finally be launched. Meanwhile, I've stumbled upon a response from DEFRA to a Freedom of Information request which suggests the opt-out website might be just around the corner.
I've received information from Defra about its 'responsibility deal' with the junk mail industry. It's a
matter of principle for the Direct Marketing Association that opting out continues to be off-putting.
The latest deal between Defra and the junk mail industry is a compromise. Opting out will become easier – but the opt-outs themselves will remain ineffective.