Home Blogs Diary 2011 04

Lots of anti-junk mail stickers

3rd April 2011

When I started the Stop Junk Mail campaign, back in 2007, it was funded by the sale of 'No/Yes' and 'No/No' stickers. Although such stickers didn't exist in the UK at the time I reckoned they were superior to ordinary 'No Junk Mail' signs, and I was naive enough to think that by now the stickers would be freely available all over the UK. Not so; over the years I've found that the 'No/Yes, No/No' concept is quite difficult to explain. When I finally added 'No Junk Mail' stickers to the shop last year I soon found that, given the choice, most people opt for the 'No Junk Mail' variety.

I'm an optimist though; I'm not giving up on the 'No/Yes, No/No' stickers just yet. I've redesigned the stickers and got lots of them printed. And if I may say so myself, they're beautiful.

The new 'No/No' and 'No/Yes' letterbox stickers.
The new 'No/No' and 'No/Yes' stickers.

No No No Yes

Two things make the 'No/Yes, No/No' stickers superior over 'No Junk Mail' stickers. Firstly, the stickers read 'No Commercial Leaflets' rather than 'No Junk Mail'. What is and isn't 'junk mail' is subjective. Some people regard political leaflets as junk mail, others see them as an important part of the democratic process. Some will think of a flyer advertising a fair in the local church as junk mail, others don't mind that sort of information. The problem with the text 'No Junk Mail', then, is that there's no agreed definition about what it is. No such problem exists with the text 'No Commercial Leaflets'.

Secondly, the stickers give you the option to say 'yes' or 'no' to free newspapers. This makes good sense because free newspapers are a bit like marmite; people either like it, or they don't. Putting a sticker with the text 'No Junk Mail' on your door will confuse the deliverer of your free local paper; the sticker leaves it unclear whether or not you want to receive free newspapers. The only way to keep everybody happy is by giving people a straight choice.

So go on, treat yourself

Last updated: 
3rd April 2011