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Home Blogs Diary 2010 06

The Good Consumer

27th June 2010

This video is from Bonfire of the Brands. The book the website is promoting is from 2007 and the site itself is hopelessly out of date (lots of dead links, one of the 'What's Your Brand Profile' tests isn't working anymore etc.). [Update February 2016: the website no longer promotes the book... it nowadays tries to sell you stuff – JB]. Nevertheless, this video is just great. Consumption is good for the environment. The more you consume, the more you can recycle. Could have come straight from the offices of the Direct Marketing Association!

Last updated: 
27th February 2016