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Diary of a junk mail campaigner

Selling out?

6th October 2010

For a long time I refused to sell stickers with the text 'No Junk Mail'. I've now decided to give them a try.

RIP My DM?

17th September 2010

The Direct Marketing Association has killed off its junk mail propaganda webshite.

Hot air, anyone?

4th August 2010

A marketing guru has claimed that unaddressed junk mail has a response rate of 7%. Time for a bit more junk busting…

Phone book rant

24th August 2010

Just in case you weren't aware – unsolicited phone books are a waste.

Viva la Belgique

18th July 2010

A trial in Belgium has learned that hardly anyone will order a copy of the Yellow Pages when the directory isn't delivered door-to-door. Perhaps we could do a similar trial in the UK?

'Weekly town hall Pravdas'

6th July 2010

Local Government Secretary Eric Pickles wants local councils to spend less time and money on weekly town hall Pravdas that and up in the bin. Hear, hear!

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